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College of Business(경영대학)Graduate School of Management((구)테크노경영대학원)KGSM-Journal Papers(저널논문)

PULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION

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Park, Sehoon / Hahn, Minhiresearcher
Publisher
AMER MARKETING ASSN
Issue Date
1991-11
Language
English
Citation

JOURNAL OF MARKETING RESEARCH, v.28, no.4, pp.397 - 405

ISSN
0022-2437
URI
http://hdl.handle.net/10203/4589
Appears in Collection
MT-Journal Papers(저널논문)
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