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Hahn, Minhi (한민희)
교수, School of Management Engineering(경영공학부)
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers?

    Lim, Jooyoung; Hahn, Minhiresearcher, JOURNAL OF BUSINESS RESEARCH, v.120, pp.343 - 350, 2020-11

    True Partnerships between Consumers and Marketers in the Age of Marketing 3.0

    Hahn, Minhiresearcher; Lim, Jooyoung, Journal of World Marketing Summit, v.1, no.1, pp.133 - 143, 2015-10

    The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

    Kim, Jun San; Hahn, Minhiresearcher; Yoon, Yeosunresearcher, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02

    A Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products

    김준산; 한민희researcher; 윤여선researcher, 아시아마케팅저널, v.14, no.4, pp.77 - 94, 2013-01

    신제품개발에서 마케팅-연구개발간 인지적 및 감정적 갈등

    조은성; 한민희researcher; 현용진researcher, 경영과학, v.28, no.2, pp.75 - 92, 2011-07

    Three Stage Performances and Herding of Domestic and Foreign Films in the Korean Market

    한민희researcher; 강현모; 김대승, 아시아마케팅저널, v.11, no.4, pp.21 - 48, 2010-01

    브랜드 내 디자인 전형성과 협업 디자인이 신제품 디자인 선호도에 미치는 영향

    이혜승; 강현모; 한민희researcher, 광고학연구, v.20, no.3, pp.97 - 121, 2009-06

    A diffusion model for products with indirect network externalities

    Chun, Sung Yong; Hahn, Minhiresearcher, JOURNAL OF FORECASTING, v.27, no.4, pp.357 - 370, 2008-07

    A New Test of Attribute Significance for Nonparametric Conjoint Models

    한민희researcher; Krishnamurthi, Lakshman; 강현모; et al, 아시아마케팅저널, v.9, no.2, pp.23 - 47, 2007-07

    Network externality and future usage of Internet services

    Chun, Sung Yong; Hahn, Minhiresearcher, INTERNET RESEARCH, v.17, no.2, pp.156 - 168, 2007

    Effects of perceived behavioral control on the consumer usage intention of E-coupons

    Kang, Hyunmo; Hahn, Minhiresearcher; Fortin, David R.; et al, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10

    Why firms do co-promotions in mature markets?

    Son, Minhee; Hahn, Minhiresearcher; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09

    외생변수가 급변하는 상황에서의 확산과정 모형화

    박상준; 신창훈; 한민희researcher, 한국경영과학회지, v.31, no.2, pp.15 - 26, 2006-06

    Context effects and context maps for positioning

    Hahn, Minhiresearcher; Won, E; Kang, HM; et al, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006

    An advertising model for hierarchically structured markets: application to the automobile industry

    Kim, O; Hahn, Minhiresearcher, JOURNAL OF BUSINESS RESEARCH, v.57, no.8, pp.829 - 833, 2004-08

    Antecedents and consequences of the sociocultural differences between RD and marketing in Korean high-tech firms

    Cho, E; Hahn, Minhiresearcher, INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, v.28, no.7-8, pp.801 - 819, 2004

    신화를 창출한 애니콜의 브랜드 전략

    현소은; 한민희researcher; 예종석, 아시아마케팅저널, v.5, no.4, pp.91 - 109, 2003-12

    고객세분시장에 따른 KTF의 브랜드 전략 : 1318세대를 위한 Bigi 브랜드를 중심으로

    김상용; 채서일; 한민희researcher, 마케팅연구, v.4, no.3, pp.42 - 54, 2002-09

    슈퍼마켓의 배달서비스에 대한 게임이론적 접근

    김옥남; 한민희researcher, 마케팅연구, v.17, no.1, pp.25 - 38, 2002-03

    Competitive nonlinear pricing with product differentiation

    Min, Taeki; Kim, Sang Yong; Shin, Changhoon; et al, INTERNATIONAL REVIEW OF ECONOMICS AND FINANCE, v.11, no.2, pp.155 - 173, 2002

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