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College of Business(경영대학)Graduate School of Management((구)테크노경영대학원)KGSM-Journal Papers(저널논문)

PULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION

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dc.contributor.authorPark, Sehoonko
dc.contributor.authorHahn, Minhiko
dc.date.accessioned2008-05-16T08:38:58Z-
dc.date.available2008-05-16T08:38:58Z-
dc.date.created2012-02-06-
dc.date.created2012-02-06-
dc.date.issued1991-11-
dc.identifier.citationJOURNAL OF MARKETING RESEARCH, v.28, no.4, pp.397 - 405-
dc.identifier.issn0022-2437-
dc.identifier.urihttp://hdl.handle.net/10203/4589-
dc.languageEnglish-
dc.language.isoen_USen
dc.publisherAMER MARKETING ASSN-
dc.titlePULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION-
dc.typeArticle-
dc.type.rimsART-
dc.citation.volume28-
dc.citation.issue4-
dc.citation.beginningpage397-
dc.citation.endingpage405-
dc.citation.publicationnameJOURNAL OF MARKETING RESEARCH-
dc.embargo.liftdate9999-12-31-
dc.embargo.terms9999-12-31-
dc.contributor.localauthorHahn, Minhi-
dc.contributor.nonIdAuthorPark, Sehoon-
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MT-Journal Papers(저널논문)
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