DSpace at KOASAS: Assimilation or Contrast? Evaluation of new shows in lead-in and lead-out scheduling

DSpace at KOASAS

College of Business(경영대학)Graduate School of Information and Media Management((구)정보미디어경영대학원)KSIM-Journal Papers(저널논문)

Assimilation or Contrast? Evaluation of new shows in lead-in and lead-out scheduling

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Kack Li / Jung, Jaemin researcher

Publisher: University of St.Gallen

Issue Date: 2005-06

Language: English

Citation: JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT, v.7, no.1-2, pp.55 - 64

ISSN: 1424-1277

URI: http://hdl.handle.net/10203/87239

Appears in Collection: MT-Journal Papers(저널논문)

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Assimilation or Contrast? Evaluation of new shows in lead-in and lead-out scheduling

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