Assimilation or Contrast? Evaluation of new shows in lead-in and lead-out scheduling
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kack Li | ko |
| dc.contributor.author | Jung, Jaemin | ko |
| dc.date.accessioned | 2013-03-06T14:23:16Z | - |
| dc.date.available | 2013-03-06T14:23:16Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 2005-06 | - |
| dc.identifier.citation | JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT, v.7, no.1-2, pp.55 - 64 | - |
| dc.identifier.issn | 1424-1277 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/87239 | - |
| dc.language | English | - |
| dc.publisher | University of St.Gallen | - |
| dc.title | Assimilation or Contrast? Evaluation of new shows in lead-in and lead-out scheduling | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 7 | - |
| dc.citation.issue | 1-2 | - |
| dc.citation.beginningpage | 55 | - |
| dc.citation.endingpage | 64 | - |
| dc.citation.publicationname | JMM INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT | - |
| dc.contributor.localauthor | Jung, Jaemin | - |
| dc.contributor.nonIdAuthor | Kack Li | - |
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