반복광고의 배치와 변화가 경쟁광고의 간섭에 미치는 영향Effect of Scheduling and Variation of Repetitive Advertising on Competitive Interference
- Publisher
- 한국소비자학회
- Issue Date
- 1995-05
- Language
- Korean
- Citation
소비자학연구, v.6, no.1, pp.69 - 83
- ISSN
- 1226-282X
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.