소비자의 제품관여도와 구매상표의 전환정도Mediating Effect of consumer Product Involvement on Brand Switching
- Publisher
- 한국소비자학회
- Issue Date
- 1990-05
- Language
- Korean
- Citation
소비자학연구, v.1, no.1, pp.108 - 126
- ISSN
- 1226-282X
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.