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College of Business(경영대학)Graduate School of Management((구)테크노경영대학원)KGSM-Journal Papers(저널논문)

사전신념에 충돌하는 경쟁자의 광고정보에 대한 소비자의 반응

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현용진researcher
Publisher
한국방송광고공사
Issue Date
1992-12
Language
Korean
Citation

한국방송공사 간행물, no.17, pp.125 - 148

ISSN
1227-8173
URI
http://hdl.handle.net/10203/58542
Appears in Collection
MT-Journal Papers(저널논문)
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