Extending the TAM for a World-Wide-Web context
Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user's behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user's intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. (C), 2001 Elsevier Science B.V. All rights reserved.
- Publisher
- ELSEVIER SCIENCE BV
- Issue Date
- 2001-02
- Language
- English
- Article Type
- Article
- Keywords
PERCEIVED USEFULNESS; INFORMATION TECHNOLOGY; EXTRINSIC MOTIVATION; OVER-JUSTIFICATION; USER ACCEPTANCE; MIS RESEARCH; EASE; PLAYFULNESS; INSTRUMENTS; CONSTRUCTS
- Citation
INFORMATION & MANAGEMENT, v.38, no.4, pp.217 - 230
- ISSN
- 0378-7206
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
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