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College of Business(경영대학)Graduate School of Information and Media Management((구)정보미디어경영대학원)KSIM-Journal Papers(저널논문)

Extending the TAM for a World-Wide-Web context

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dc.contributor.authorMoon, Ji-Wonko
dc.contributor.authorKim, Young-Gulko
dc.date.accessioned2008-04-18T07:14:25Z-
dc.date.available2008-04-18T07:14:25Z-
dc.date.created2012-02-06-
dc.date.created2012-02-06-
dc.date.issued2001-02-
dc.identifier.citationINFORMATION & MANAGEMENT, v.38, no.4, pp.217 - 230-
dc.identifier.issn0378-7206-
dc.identifier.urihttp://hdl.handle.net/10203/3978-
dc.description.abstractEase of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user's behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user's intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. (C), 2001 Elsevier Science B.V. All rights reserved.-
dc.languageEnglish-
dc.language.isoen_USen
dc.publisherELSEVIER SCIENCE BV-
dc.subjectPERCEIVED USEFULNESS-
dc.subjectINFORMATION TECHNOLOGY-
dc.subjectEXTRINSIC MOTIVATION-
dc.subjectOVER-JUSTIFICATION-
dc.subjectUSER ACCEPTANCE-
dc.subjectMIS RESEARCH-
dc.subjectEASE-
dc.subjectPLAYFULNESS-
dc.subjectINSTRUMENTS-
dc.subjectCONSTRUCTS-
dc.titleExtending the TAM for a World-Wide-Web context-
dc.typeArticle-
dc.identifier.wosid000165979600002-
dc.identifier.scopusid2-s2.0-0000430606-
dc.type.rimsART-
dc.citation.volume38-
dc.citation.issue4-
dc.citation.beginningpage217-
dc.citation.endingpage230-
dc.citation.publicationnameINFORMATION & MANAGEMENT-
dc.embargo.liftdate9999-12-31-
dc.embargo.terms9999-12-31-
dc.contributor.localauthorKim, Young-Gul-
dc.contributor.nonIdAuthorMoon, Ji-Won-
dc.type.journalArticleArticle-
dc.subject.keywordAuthortechnology acceptance-
dc.subject.keywordAuthorTechnology Acceptance Model (TAM)-
dc.subject.keywordAuthorplayfulness-
dc.subject.keywordAuthorWorld-Wide-Web-
dc.subject.keywordPlusPERCEIVED USEFULNESS-
dc.subject.keywordPlusINFORMATION TECHNOLOGY-
dc.subject.keywordPlusEXTRINSIC MOTIVATION-
dc.subject.keywordPlusOVER-JUSTIFICATION-
dc.subject.keywordPlusUSER ACCEPTANCE-
dc.subject.keywordPlusMIS RESEARCH-
dc.subject.keywordPlusEASE-
dc.subject.keywordPlusPLAYFULNESS-
dc.subject.keywordPlusINSTRUMENTS-
dc.subject.keywordPlusCONSTRUCTS-
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MT-Journal Papers(저널논문)
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