학위논문(석사) - 한국과학기술원 : 정보경영프로그램, 2023.8,[iii, 70 p. :]
Virtual Influencer Technology▼aUnified Theory of Acceptance of Technology▼abrand usage intention▼abrand purchase▼afacilitating conditions▼ahedonic motivation▼ahabit▼amoderating effect▼avirtual influencer content▼aadvertising comparative evaluation; 가상인플루언서 기술▼a통합기술수용이론▼a브랜드이용의도▼a브랜드구매▼a촉진조건▼a쾌락적 동기▼a습관▼a조절효과▼a가상인플루언서 콘텐츠▼a광고비교평가
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