DC Field | Value | Language |
---|---|---|
dc.contributor.author | Ha, Young Wook | ko |
dc.contributor.author | Park, Myeong-Cheol | ko |
dc.contributor.author | Lee, Eue-Hun | ko |
dc.date.accessioned | 2019-03-09T02:11:38Z | - |
dc.date.available | 2019-03-09T02:11:38Z | - |
dc.date.created | 2014-11-24 | - |
dc.date.issued | 2014-12 | - |
dc.identifier.citation | BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.12, pp.1333 - 1346 | - |
dc.identifier.issn | 0144-929X | - |
dc.identifier.uri | http://hdl.handle.net/10203/251204 | - |
dc.description.abstract | This study develops and empirically tests a framework for mobile social network service (SNS) advertising effectiveness. The study sets the advertising value, attitude towards advertising, and behavioural intentions as the key variables for the assessment of advertising effectiveness. Regarding antecedents of advertising effectiveness, the study identifies the salient attributes of mobile SNS advertising as social, mobile convenience, and active control; the main sub-values of mobile SNS advertising as informativeness, entertainment, and irritation. | - |
dc.language | English | - |
dc.publisher | TAYLOR & FRANCIS LTD | - |
dc.subject | CUSTOMER PERCEIVED VALUE | - |
dc.subject | SOCIAL NETWORKING SITES | - |
dc.subject | CONSUMER ATTITUDES | - |
dc.subject | MODERATING ROLE | - |
dc.subject | INTERNET USES | - |
dc.subject | WEB | - |
dc.subject | INTENTIONS | - |
dc.subject | SATISFACTION | - |
dc.subject | ANTECEDENTS | - |
dc.subject | LOYALTY | - |
dc.title | A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective | - |
dc.type | Article | - |
dc.identifier.wosid | 000343221600008 | - |
dc.identifier.scopusid | 2-s2.0-84911417050 | - |
dc.type.rims | ART | - |
dc.citation.volume | 33 | - |
dc.citation.issue | 12 | - |
dc.citation.beginningpage | 1333 | - |
dc.citation.endingpage | 1346 | - |
dc.citation.publicationname | BEHAVIOUR & INFORMATION TECHNOLOGY | - |
dc.identifier.doi | 10.1080/0144929X.2014.928906 | - |
dc.contributor.localauthor | Park, Myeong-Cheol | - |
dc.contributor.localauthor | Lee, Eue-Hun | - |
dc.contributor.nonIdAuthor | Ha, Young Wook | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | mobile SNS advertising | - |
dc.subject.keywordAuthor | attributes | - |
dc.subject.keywordAuthor | sub-values | - |
dc.subject.keywordAuthor | value | - |
dc.subject.keywordAuthor | attitude | - |
dc.subject.keywordAuthor | behaviour intentions | - |
dc.subject.keywordPlus | CUSTOMER PERCEIVED VALUE | - |
dc.subject.keywordPlus | SOCIAL NETWORKING SITES | - |
dc.subject.keywordPlus | CONSUMER ATTITUDES | - |
dc.subject.keywordPlus | MODERATING ROLE | - |
dc.subject.keywordPlus | INTERNET USES | - |
dc.subject.keywordPlus | WEB | - |
dc.subject.keywordPlus | INTENTIONS | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | ANTECEDENTS | - |
dc.subject.keywordPlus | LOYALTY | - |
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