Browse "College of Business(경영대학)" by Author Hahn, Minhi

Showing results 1 to 41 of 41

1
A Comparison of Firm-Based Versus Consumer-Based Market Structure Analysis

Hahn, Minhi, 2000 NFORMS Marketing Science Conference, pp.102 - 103, INFORMS, 2000-06

2
A diffusion model for products with indirect network externalities

Chun, Sung Yong; Hahn, Minhi, JOURNAL OF FORECASTING, v.27, no.4, pp.357 - 370, 2008-07

3
ADVERTISING COST INTERACTIONS AND THE OPTIMALITY OF PULSING

Hahn, Minhi; Hyun, Jin-Sok, MANAGEMENT SCIENCE, v.37, no.2, pp.157 - 169, 1991-02

4
Advertising Models for New Product in the Early Life Cycle with Word-of-Mouth Effect (Refereed Abstract)

Hahn, Minhi, INFORMS Marketing Science Conference, INFORMS, 1984

5
An advertising model for hierarchically structured markets: application to the automobile industry

Kim, O; Hahn, Minhi, JOURNAL OF BUSINESS RESEARCH, v.57, no.8, pp.829 - 833, 2004-08

6
An Extended Framework of Adjusting Channel Strategies in Industrial Markets

Hahn, Minhi; Chang, Dae R., JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, v.7, no.2, pp.31 - 43, 1992

7
Analysis of Advertising Strategies for a New Product Launch

Hahn, Minhi, Albert Haring Symposium, pp.90 - 110, Kelly School of Business, 1984-04

8
Analysis of Context Map for Positioning A Newly Launched Mobile Telecommuncations Service

Hahn, Minhi; Kang, Hyun Mo, 2007 INFORMS Marketing Science Conference, INFORMS, 2007-06

9
ANALYSIS OF NEW PRODUCT DIFFUSION USING A 4-SEGMENT TRIAL-REPEAT MODEL

Hahn, Minhi; PARK, S; KRISHNAMURTHI, L; ZOLTNERS, AA, MARKETING SCIENCE, v.13, no.3, pp.224 - 247, 1994

10
Antecedents and consequences of the sociocultural differences between RD and marketing in Korean high-tech firms

Cho, E; Hahn, Minhi, INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, v.28, no.7-8, pp.801 - 819, 2004

11
Channel selection, Control, and Satisfaction of Manufacturers in the Korean Pharmaceutical Market

Hahn, Minhi; Shin, Changhoon; Kim, Choong-Ryuhn, JOURNAL OF MARKETING CHANNELS, v.5, no.1, pp.91 - 111, 1996

12
Choosing for a different reason : Random regret minimization discrete choice model in marketing = 마케팅에서의 후회 최소화 선택모형에 대한 연구link

Lim, Jooyoung; Hahn, Minhi; et al, 한국과학기술원, 2018

13
Competitive Intensity and Channel Decentralization in Korean Consumer Market

Changhoon Shin; Hahn, Minhi; Sehoon Park, ADVANCES IN INTERNATIONAL MARKETING, v.7, no.1, pp.63 - 81, 1996-01

14
Competitive Intensity and Channel Integration (Refereed Abstract)

Hahn, Minhi, Joint Conference between American Marketing Association and Korean Marketing Association, American Marketing Association and Korean Marketing Association, 1995-05

15
Competitive nonlinear pricing with product differentiation

Min, Taeki; Kim, Sang Yong; Shin, Changhoon; Hahn, Minhi, INTERNATIONAL REVIEW OF ECONOMICS AND FINANCE, v.11, no.2, pp.155 - 173, 2002

16
Consumer response to coupon advertising

Hahn, Minhi; Dae Ryun Chang; Kim, Ik-Tae; Kim, Yup, INTERNATIONAL JOURNAL OF ADVERTISING, v.14, no.1, pp.41 - 53, 1995-01

17
Context effects and context maps for positioning

Hahn, Minhi; Won, E; Kang, HM; Hyun, Yong Jin, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006

18
Direct estimation of Batsell and Polkings model

Park, Sang-June; Hahn, Minhi, MARKETING SCIENCE, v.17, no.2, pp.170 - 178, 1998

19
Effects of perceived behavioral control on the consumer usage intention of E-coupons

Kang, Hyunmo; Hahn, Minhi; Fortin, David R.; Hyun, Yong Jin; Eom, Yunni, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10

20
Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective

Hahn, Minhi; Hwang, Insuk, PSYCHOLOGY MARKETING, v.16, no.8, pp.659 - 675, 1999-12

21
Feedback Effect of Brand Extension on the Family Brand and its Products

Hahn, Minhi, Joint Conference between Society for Consumer Psychology and Korean Marketing Association, Society for Consumer Psychology and Korean Marketing Association, 2003

22
Firm-based market structure analysis using competitive advertising responses

Hahn, Minhi; Ahn, Sung-ah; Shin, Changhoon; Park, Sang-June, INTERNATIONAL JOURNAL OF ADVERTISING, v.20, no.2, pp.223 - 237, 2001

23
Going-rate pricing and the leaders reactive policy in a duopoly market

Hahn, Minhi; Yoo, Pil H.; Ahn, Sung-ah, ASIA PACIFIC MANAGEMENT REVIEW, v.6, no.1, pp.105 - 123, 2001

24
Identifying Relevant Market Segments for Low-shared Foreign Brands with Co-occurrence Information

Hahn, Minhi; kim, choong-ryuhn; park, sang-june, INTERNATIONAL JOURNAL OF MANAGEMENT, v.13, no.2, pp.198 - 211, 1996-06

25
Location of a Branded Retail Store: Let the Consumers Shop Around

Hahn, Minhi; Choi, Soo Chan, Erin Anderson Invitational B2B Research Conference , The Wharton School of the University of Pennsylvania., 2008-10

26
Modeling Promotional Word-of-Mouth

Lee, Backhun; Hahn, Minhi, 2011 INFORMS Marketing Science Conference, INFORMS, 2011-06

27
Network externality and future usage of Internet services

Chun, Sung Yong; Hahn, Minhi, TERENA Networking Conference 2007, v.17, no.2, pp.156 - 168, Emerald, 2007-05

28
Network externality and future usage of Internet services

Chun, Sung Yong; Hahn, Minhi, INTERNET RESEARCH, v.17, no.2, pp.156 - 168, 2007

29
PULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION

Park, Sehoon; Hahn, Minhi, JOURNAL OF MARKETING RESEARCH, v.28, no.4, pp.397 - 405, 1991-11

30
Re-interpretation of the diffusion model: a microeconomic approach

Park, Sang-June; Hahn, Minhi, INFORMS-KORMS, pp.1065 - 1070, The Korean Operations Research and Management Science Society, 2000-06

31
Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers?

Lim, Jooyoung; Hahn, Minhi, JOURNAL OF BUSINESS RESEARCH, v.120, pp.343 - 350, 2020-11

32
SPAD: A Contingency Framework for Integrating Sales Promotion and Advertising

ryun, chang dae; Hahn, Minhi; kim, ik-tae, JOURNAL OF PROMOTION MANAGEMENT, v.2, no.2, pp.45 - 57, 1994

33
THE ADAPTIVE INFORMATION-PROCESSING HYPOTHESIS

Hahn, Minhi; PARK, CW; MACINNIS, DJ, JOURNAL OF ADVERTISING, v.21, no.2, pp.37 - 46, 1992-06

34
The effect of consumer participation type of corporate social responsibility on brand loyalty: focused on relay-for-baby campaign = 고객의 CSR 활동 참여 형태가 브랜드 로열티에 미치는 영향: 수유마라톤을 중심으로link

Kim, Jisu; 김지수; et al, 한국과학기술원, 2015

35
The effects of time pressure and information load on decision quality

Hahn, Minhi; Robert lawson; Lee, young-gyu, PSYCHOLOGY AND MARKETING , v.9, no.5, pp.365 - 378, 1992

36
The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

Kim, Jun San; Hahn, Minhi; Yoon, Yeosun, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02

37
The Persuasion and Risk Reduction Effect of Word-Of-Mouth: The Case of Motion Pictures

Lee, Baghun; Hahn, Minhi, 2010 INFORMS Marketing Science Conference, INFORMS, 2010-07

38
The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachment

Hahn, Minhi; Kim, Sara; Park, Do-Hyung, 2007 Winter Conference of Society for Consumer Psychology, Society for Consumer Psychology, 2007-02

39
True Partnerships between Consumers and Marketers in the Age of Marketing 3.0

Hahn, Minhi; Lim, Jooyoung, Journal of World Marketing Summit, v.1, no.1, pp.133 - 143, 2015-10

40
Why firms do co-promotions in mature markets?

Son, Minhee; Hahn, Minhi; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09

41
한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding behavior)현상의 분석

Hahn, Minhi; Kang, Hyunmo; Kim, Dae-Seung, 한국마케팅저널, Vol.11, No.4, pp.21-48, 2010

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