Browse "College of Business(경영대학)" by Author Hahn, Minhi
Showing results 1 to 41 of 41
| A Comparison of Firm-Based Versus Consumer-Based Market Structure Analysis Hahn, Minhi, 2000 NFORMS Marketing Science Conference, pp.102 - 103, INFORMS, 2000-06 |
| A diffusion model for products with indirect network externalities Chun, Sung Yong; Hahn, Minhi, JOURNAL OF FORECASTING, v.27, no.4, pp.357 - 370, 2008-07 |
| ADVERTISING COST INTERACTIONS AND THE OPTIMALITY OF PULSING Hahn, Minhi; Hyun, Jin-Sok, MANAGEMENT SCIENCE, v.37, no.2, pp.157 - 169, 1991-02 |
| Advertising Models for New Product in the Early Life Cycle with Word-of-Mouth Effect (Refereed Abstract) Hahn, Minhi, INFORMS Marketing Science Conference, INFORMS, 1984 |
| An advertising model for hierarchically structured markets: application to the automobile industry Kim, O; Hahn, Minhi, JOURNAL OF BUSINESS RESEARCH, v.57, no.8, pp.829 - 833, 2004-08 |
| An Extended Framework of Adjusting Channel Strategies in Industrial Markets Hahn, Minhi; Chang, Dae R., JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, v.7, no.2, pp.31 - 43, 1992 |
| Analysis of Advertising Strategies for a New Product Launch Hahn, Minhi, Albert Haring Symposium, pp.90 - 110, Kelly School of Business, 1984-04 |
| Analysis of Context Map for Positioning A Newly Launched Mobile Telecommuncations Service Hahn, Minhi; Kang, Hyun Mo, 2007 INFORMS Marketing Science Conference, INFORMS, 2007-06 |
| ANALYSIS OF NEW PRODUCT DIFFUSION USING A 4-SEGMENT TRIAL-REPEAT MODEL Hahn, Minhi; PARK, S; KRISHNAMURTHI, L; ZOLTNERS, AA, MARKETING SCIENCE, v.13, no.3, pp.224 - 247, 1994 |
| Antecedents and consequences of the sociocultural differences between RD and marketing in Korean high-tech firms Cho, E; Hahn, Minhi, INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, v.28, no.7-8, pp.801 - 819, 2004 |
| Channel selection, Control, and Satisfaction of Manufacturers in the Korean Pharmaceutical Market Hahn, Minhi; Shin, Changhoon; Kim, Choong-Ryuhn, JOURNAL OF MARKETING CHANNELS, v.5, no.1, pp.91 - 111, 1996 |
| Choosing for a different reason : Random regret minimization discrete choice model in marketing = 마케팅에서의 후회 최소화 선택모형에 대한 연구link Lim, Jooyoung; Hahn, Minhi; et al, 한국과학기술원, 2018 |
| Competitive Intensity and Channel Decentralization in Korean Consumer Market Changhoon Shin; Hahn, Minhi; Sehoon Park, ADVANCES IN INTERNATIONAL MARKETING, v.7, no.1, pp.63 - 81, 1996-01 |
| Competitive Intensity and Channel Integration (Refereed Abstract) Hahn, Minhi, Joint Conference between American Marketing Association and Korean Marketing Association, American Marketing Association and Korean Marketing Association, 1995-05 |
| Competitive nonlinear pricing with product differentiation Min, Taeki; Kim, Sang Yong; Shin, Changhoon; Hahn, Minhi, INTERNATIONAL REVIEW OF ECONOMICS AND FINANCE, v.11, no.2, pp.155 - 173, 2002 |
| Consumer response to coupon advertising Hahn, Minhi; Dae Ryun Chang; Kim, Ik-Tae; Kim, Yup, INTERNATIONAL JOURNAL OF ADVERTISING, v.14, no.1, pp.41 - 53, 1995-01 |
| Context effects and context maps for positioning Hahn, Minhi; Won, E; Kang, HM; Hyun, Yong Jin, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006 |
| Direct estimation of Batsell and Polkings model Park, Sang-June; Hahn, Minhi, MARKETING SCIENCE, v.17, no.2, pp.170 - 178, 1998 |
| Effects of perceived behavioral control on the consumer usage intention of E-coupons Kang, Hyunmo; Hahn, Minhi; Fortin, David R.; Hyun, Yong Jin; Eom, Yunni, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10 |
| Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective Hahn, Minhi; Hwang, Insuk, PSYCHOLOGY MARKETING, v.16, no.8, pp.659 - 675, 1999-12 |
| Feedback Effect of Brand Extension on the Family Brand and its Products Hahn, Minhi, Joint Conference between Society for Consumer Psychology and Korean Marketing Association, Society for Consumer Psychology and Korean Marketing Association, 2003 |
| Firm-based market structure analysis using competitive advertising responses Hahn, Minhi; Ahn, Sung-ah; Shin, Changhoon; Park, Sang-June, INTERNATIONAL JOURNAL OF ADVERTISING, v.20, no.2, pp.223 - 237, 2001 |
| Going-rate pricing and the leaders reactive policy in a duopoly market Hahn, Minhi; Yoo, Pil H.; Ahn, Sung-ah, ASIA PACIFIC MANAGEMENT REVIEW, v.6, no.1, pp.105 - 123, 2001 |
| Identifying Relevant Market Segments for Low-shared Foreign Brands with Co-occurrence Information Hahn, Minhi; kim, choong-ryuhn; park, sang-june, INTERNATIONAL JOURNAL OF MANAGEMENT, v.13, no.2, pp.198 - 211, 1996-06 |
| Location of a Branded Retail Store: Let the Consumers Shop Around Hahn, Minhi; Choi, Soo Chan, Erin Anderson Invitational B2B Research Conference , The Wharton School of the University of Pennsylvania., 2008-10 |
| Modeling Promotional Word-of-Mouth Lee, Backhun; Hahn, Minhi, 2011 INFORMS Marketing Science Conference, INFORMS, 2011-06 |
| Network externality and future usage of Internet services Chun, Sung Yong; Hahn, Minhi, TERENA Networking Conference 2007, v.17, no.2, pp.156 - 168, Emerald, 2007-05 |
| Network externality and future usage of Internet services Chun, Sung Yong; Hahn, Minhi, INTERNET RESEARCH, v.17, no.2, pp.156 - 168, 2007 |
| PULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION Park, Sehoon; Hahn, Minhi, JOURNAL OF MARKETING RESEARCH, v.28, no.4, pp.397 - 405, 1991-11 |
| Re-interpretation of the diffusion model: a microeconomic approach Park, Sang-June; Hahn, Minhi, INFORMS-KORMS, pp.1065 - 1070, The Korean Operations Research and Management Science Society, 2000-06 |
| Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers? Lim, Jooyoung; Hahn, Minhi, JOURNAL OF BUSINESS RESEARCH, v.120, pp.343 - 350, 2020-11 |
| SPAD: A Contingency Framework for Integrating Sales Promotion and Advertising ryun, chang dae; Hahn, Minhi; kim, ik-tae, JOURNAL OF PROMOTION MANAGEMENT, v.2, no.2, pp.45 - 57, 1994 |
| THE ADAPTIVE INFORMATION-PROCESSING HYPOTHESIS Hahn, Minhi; PARK, CW; MACINNIS, DJ, JOURNAL OF ADVERTISING, v.21, no.2, pp.37 - 46, 1992-06 |
| The effect of consumer participation type of corporate social responsibility on brand loyalty: focused on relay-for-baby campaign = 고객의 CSR 활동 참여 형태가 브랜드 로열티에 미치는 영향: 수유마라톤을 중심으로link Kim, Jisu; 김지수; et al, 한국과학기술원, 2015 |
| The effects of time pressure and information load on decision quality Hahn, Minhi; Robert lawson; Lee, young-gyu, PSYCHOLOGY AND MARKETING , v.9, no.5, pp.365 - 378, 1992 |
| The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products Kim, Jun San; Hahn, Minhi; Yoon, Yeosun, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02 |
| The Persuasion and Risk Reduction Effect of Word-Of-Mouth: The Case of Motion Pictures Lee, Baghun; Hahn, Minhi, 2010 INFORMS Marketing Science Conference, INFORMS, 2010-07 |
| The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachment Hahn, Minhi; Kim, Sara; Park, Do-Hyung, 2007 Winter Conference of Society for Consumer Psychology, Society for Consumer Psychology, 2007-02 |
| True Partnerships between Consumers and Marketers in the Age of Marketing 3.0 Hahn, Minhi; Lim, Jooyoung, Journal of World Marketing Summit, v.1, no.1, pp.133 - 143, 2015-10 |
| Why firms do co-promotions in mature markets? Son, Minhee; Hahn, Minhi; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09 |
| 한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding behavior)현상의 분석 Hahn, Minhi; Kang, Hyunmo; Kim, Dae-Seung, 한국마케팅저널, Vol.11, No.4, pp.21-48, 2010 |
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