DSpace at KOASAS: Analysis of Advertising Strategies for a New Product Launch

DSpace at KOASAS

College of Business(경영대학)Graduate School of Management((구)테크노경영대학원)KGSM-Conference Papers(학술회의논문)

Analysis of Advertising Strategies for a New Product Launch

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Hahn, Minhi researcher

Publisher: Kelly School of Business

Issue Date: 1984-04

Language: ENG

Citation: Albert Haring Symposium, pp.90 - 110

URI: http://hdl.handle.net/10203/111666

Appears in Collection: KGSM-Conference Papers(학술회의논문)

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