Researcher Page

Kim, Wonjoon (김원준)
교수, (기술경영학부)
Research Area
Innovation Strategy and Policy, Quantitative Marketing Research, Big Data Science, Economics of Technological Innovation and New Product Development, Empirical Industrial Organization/Applied Microeconometrics
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    NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
    When does AI pay off? AI-adoption intensity, complementary investments, and R&D strategy

    Lee, Yong Suk; Kim, Taekyun; Choi, Sukwoong; et al, TECHNOVATION, v.118, 2022-12

    Measuring cross-country heterogeneity in the value of patents based on the patent-trade relationship

    Hong, Junyoung; Kim, Wonjoonresearcher, APPLIED ECONOMICS LETTERS, v.29, no.19, pp.1765 - 1770, 2022-11

    The intensity and diversity of R&D partner types and product development: Do product innovation types and industry sectors matter?

    Kim, Jikyoung; Kim, Wonjoonresearcher, TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, v.184, 2022-11

    International alliance formations: The role of brokerage in technology competition networks

    Choi, Sukwoong; Kim, Wonjoonresearcher; Kim, Namil, JOURNAL OF BUSINESS RESEARCH, v.144, pp.440 - 449, 2022-05

    The Moderating Role of Subjective Norms and Self-Congruence in Customer Purchase Intentions in the LCC Market: Do Not Tell Me I Am Cheap

    Suk, Minho; Kim, Minkiresearcher; Kim, Wonjoonresearcher, RESEARCH IN TRANSPORTATION BUSINESS AND MANAGEMENT, v.41, 2021-12

    COVID-19 and the airline industry: crisis management and resilience

    Suk, Minho; Kim, Wonjoonresearcher, TOURISM REVIEW, v.76, no.4, pp.984 - 998, 2021-07

    The scientific and technological interdisciplinary research of government research institutes: network analysis of the innovation cluster in South Korea

    Jung, Yoon Jung; Kim, Euiseok; Kim, Wonjoonresearcher, POLICY STUDIES, v.42, no.2, pp.132 - 151, 2021-03

    The effect of political and economic uncertainty on the cryptocurrency market

    Colon, Francisco; Kim, Chaehyun; Kim, Hana; et al, FINANCE RESEARCH LETTERS, v.39, 2021-03

    Who are the most effective R&D partners for different types of product innovation? Evidence from South Korean manufacturing firms

    Kim, Jikyoung; Kim, Wonjoonresearcher, APPLIED ECONOMICS LETTERS, v.27, no.1, pp.58 - 61, 2020-01

    On the time lag of the effect of network position on service performance in software service networks

    Kim, Kibae; Altmann, Jorn; Kim, Wonjoonresearcher, INFORMATION MANAGEMENT, v.56, no.7, 2019-11

    Are social entrepreneurs more risk-averse?

    Choi, Suk Woong; Kim, Namil; Kim, Wonjoonresearcher, APPLIED ECONOMICS LETTERS, v.26, no.11, pp.933 - 937, 2019-06

    Complementary multiplatforms in the growing innovation ecosystem: Evidence from 3D printing technology

    Kwak, Kiho; Kim, Wonjoonresearcher; Park, Kyungbae, TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, v.136, pp.192 - 207, 2018-11

    Latecomer firms' combination of strategies in a specialized suppliers sector: A comparative case study of the Korean plastic injection molding machine industry

    Kwak, Kiho; Kim, Wonjoonresearcher; Kim, Karpsoo, TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, v.133, pp.190 - 205, 2018-08

    Visual Tactile Attributes in Online Product Presentations for Improving Purchase Intention

    Suh, You Hyun; Kim, Song Mi; Kim, Wonjoonresearcher, INTERNATIONAL JOURNAL OF CONTENTS, v.14, no.2, pp.7 - 15, 2018-06

    디지털 음악의 다운로드와 스트리밍 서비스 간에 보완성과 대체성 및 LTE 보급률의 조절효과에 관한 연구

    허경석; 최석웅; 김남일; et al, 한국콘텐츠학회 논문지, v.18, no.5, pp.490 - 501, 2018-05

    Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce

    Kim, Namil; Kim, Wonjoonresearcher, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.39, pp.38 - 48, 2018-04

    기업의 제휴활동이 특허 소송 관계에 미치는 영향 : 인쇄전자 산업 중심으로

    강민정; 유재원; 김원준researcher; et al, 기술혁신학회지, v.21, no.1, pp.265 - 299, 2018-03

    The effect of patent protection on firms' market value: The case of the renewable energy sector

    Kim, Daehyun; Kim, Namil; Kim, Wonjoonresearcher, RENEWABLE & SUSTAINABLE ENERGY REVIEWS, v.82, pp.4309 - 4319, 2018-02

    Compromise effect and consideration set size in consumer decision-making

    Yoo, Jaewon; Park, Hyunsik; Kim, Wonjoonresearcher, APPLIED ECONOMICS LETTERS, v.25, no.8, pp.513 - 517, 2018-01

    Learning from Others’ Failure and Successful Innovation in Entrepreneurship: Evidence from France

    Hascoet, Carole; 김남일; 김원준researcher; et al, 기업가정신과 벤처연구, v.21, no.2, pp.1 - 14, 2018

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