Service improvement by business process management using customer complaints in financial service industry

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In financial service industry, service improvement should be considered from process viewpoint and customer viewpoint because the value creation is ultimately linked with internal business processes on the back office and customers are involved as a co-producer of value. In this perspective, customer complaints through call centers are adequate to support the analysis for service improvement in financial service industry. In this study, we propose a web-based decision support system for business process management employing customer complaints, namely Voice of the Customer (VOC), and its handling data for service improvement. It involves VOC conversion for data enrichment and includes analysis of summarization, exception and comparison. The proposed system is evaluated on a major credit card company in South Korea. (C) 2010 Elsevier Ltd. All rights reserved.
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
Issue Date
2011-04
Language
English
Article Type
Article
Citation

EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.4, pp.3267 - 3279

ISSN
0957-4174
DOI
10.1016/j.eswa.2010.08.112
URI
http://hdl.handle.net/10203/94759
Appears in Collection
RIMS Journal Papers
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