A Cross-Cultural Comparative Study of Users Perceptions of a Webpage: With a Focus on the Cognitive Styles of Chinese, Koreans and Americans

Cited 29 time in webofscience Cited 0 time in scopus
  • Hit : 340
  • Download : 0
This study aims to reveal the relationship between cognitive style and webpage perception. In particular, webpage perception of people with different cognitive styles is compared. Based on Nisbett's cognitive model of holistic and analytic thought, this study hypothesizes that differences between holistic thought and analytic thought can be reflected in webpage perception. Working with this hypothesis, an experiment was carried out involving Chinese, Korean, and American participants. The users' eye movements, which can provide specific information about their cognitive processes, were recorded while browsing different language versions of a webpage prototype. In the end, the hypothesis of this study was supported. Findings from the analysis suggest that the Chinese, Korean, and American participants employed different viewing patterns when viewing the webpage, revealing a positive relationship with Nisbett's cognitive theory. Given that cognitive differences exist among holistically-minded people and analytically-minded people, it is suggested that webpage design should be carried out according to the target audience's specific cognitive style in order to enhance perception and usage of a webpage.
Publisher
NATL TAIWAN UNIV SCI TECHNOL
Issue Date
2008-08
Language
English
Article Type
Article
Citation

INTERNATIONAL JOURNAL OF DESIGN, v.2, no.2, pp.19 - 30

ISSN
1991-3761
URI
http://hdl.handle.net/10203/89511
Appears in Collection
ID-Journal Papers(저널논문)
Files in This Item
There are no files associated with this item.
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 29 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0