The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis
- Publisher
- Association for Consumer Research
- Issue Date
- 2008-01
- Language
- English
- Citation
ADVANCES IN CONSUMER RESEARCH, v.35, pp.744 - 745
- ISSN
- 0098-9258
- Appears in Collection
- RIMS Journal Papers
- Files in This Item
- There are no files associated with this item.
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