Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yoon, Yeosun | ko |
| dc.contributor.author | Gurhan-Canli, Z | ko |
| dc.date.accessioned | 2013-03-04T08:12:33Z | - |
| dc.date.available | 2013-03-04T08:12:33Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 2004 | - |
| dc.identifier.citation | ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH, v.31, pp.224 - 224 | - |
| dc.identifier.issn | 0098-9258 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/82115 | - |
| dc.language | English | - |
| dc.publisher | ASSOC CONSUMER RESEARCH | - |
| dc.title | Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing | - |
| dc.type | Article | - |
| dc.identifier.wosid | 000225920700084 | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 31 | - |
| dc.citation.beginningpage | 224 | - |
| dc.citation.endingpage | 224 | - |
| dc.citation.publicationname | ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH | - |
| dc.contributor.localauthor | Yoon, Yeosun | - |
| dc.contributor.nonIdAuthor | Gurhan-Canli, Z | - |
| dc.type.journalArticle | Article; Proceedings Paper | - |
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