Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing

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dc.contributor.authorYoon, Yeosunko
dc.contributor.authorGurhan-Canli, Zko
dc.date.accessioned2013-03-04T08:12:33Z-
dc.date.available2013-03-04T08:12:33Z-
dc.date.created2012-02-06-
dc.date.created2012-02-06-
dc.date.issued2004-
dc.identifier.citationADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH, v.31, pp.224 - 224-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10203/82115-
dc.languageEnglish-
dc.publisherASSOC CONSUMER RESEARCH-
dc.titleCross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing-
dc.typeArticle-
dc.identifier.wosid000225920700084-
dc.type.rimsART-
dc.citation.volume31-
dc.citation.beginningpage224-
dc.citation.endingpage224-
dc.citation.publicationnameADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH-
dc.contributor.localauthorYoon, Yeosun-
dc.contributor.nonIdAuthorGurhan-Canli, Z-
dc.type.journalArticleArticle; Proceedings Paper-
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