DSpace at KOASAS: How the U.S. Television Networks Diversify, Brand and Compete in the Age of the Internet

DSpace at KOASAS

College of Business(경영대학)School of Management Engineering(경영공학부)MT-Journal Papers(저널논문)

How the U.S. Television Networks Diversify, Brand and Compete in the Age of the Internet

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Jung, Jaemin researcher / Sylvia M. Chan‐Olmsted

Publisher: Lawrence Erlbaum Associates

Issue Date: 2001-12

Language: English

Citation: INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT, v.3, no.4, pp.213 - 225

ISSN: 1424-1277

URI: http://hdl.handle.net/10203/81159

Appears in Collection: MT-Journal Papers(저널논문)

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