경쟁광고가 소비자의 제품속성신념에 미치는 영향

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Publisher
한국광고학회
Issue Date
1995-03
Language
Korean
Citation

광고학연구, v.6, no.1, pp.97 - 118

ISSN
1225-0554
URI
http://hdl.handle.net/10203/70689
Appears in Collection
MT-Journal Papers(저널논문)
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