Consumer response to coupon advertising
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hahn, Minhi | ko |
| dc.contributor.author | Dae Ryun Chang | ko |
| dc.contributor.author | Kim, Ik-Tae | ko |
| dc.contributor.author | Kim, Yup | ko |
| dc.date.accessioned | 2013-02-27T18:55:36Z | - |
| dc.date.available | 2013-02-27T18:55:36Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 1995-01 | - |
| dc.identifier.citation | INTERNATIONAL JOURNAL OF ADVERTISING, v.14, no.1, pp.41 - 53 | - |
| dc.identifier.issn | 0265-0487 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/70228 | - |
| dc.language | English | - |
| dc.publisher | World Advertising Research Center | - |
| dc.title | Consumer response to coupon advertising | - |
| dc.type | Article | - |
| dc.type.rims | ART | - |
| dc.citation.volume | 14 | - |
| dc.citation.issue | 1 | - |
| dc.citation.beginningpage | 41 | - |
| dc.citation.endingpage | 53 | - |
| dc.citation.publicationname | INTERNATIONAL JOURNAL OF ADVERTISING | - |
| dc.contributor.localauthor | Hahn, Minhi | - |
| dc.contributor.nonIdAuthor | Dae Ryun Chang | - |
| dc.contributor.nonIdAuthor | Kim, Ik-Tae | - |
| dc.contributor.nonIdAuthor | Kim, Yup | - |
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