다기준 의사결정기법을 활용한 신규통신 서비스의 총체적 사업성 분석

Abstract

In this study, an integrated economic analysis model to analyze the new telecommunication services is developed. This model considers both the technological and managerial aspests altogether with respect to the profit and public benefit criteria. To encounter the various dynamically changing environments and evaluation criteria, multiple criteria decision making (MCDM)techniques are employed. The model consists of three stages; The first stage surveys related formal or informal data, generates analysis alternatives, and performs acceptabillty test in view of marketing. The second stage generates executive alternatives for each acceptable analysis alternative and checks the executionability in view of telecommunication technologies. The third stage performs the final integrated economic analysis including the profitability analysis. This study offers a basis for the future development of decision support system or expert system on the economic analysis of the new telecommunication services.