Selection of project initiatives using QFD: a case study on telecommunications industry

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This paper discusses the application of QFD to the selection of project initiatives using a case in the telecommunications industry. Twelve project initiatives were proposed with the purpose of improving eight attributes which are considered important in enhancing customer satisfaction. Then, a 0/1 non-linear integer programming model was developed to select a set of project initiatives among the candidates under the system and budget constrainsts. The model identified the optimal set of project initiatives which would maximize the expected incremental profit. A sensitivity analysis and its managerial implications were also discussed.
Publisher
International Conference of Computers and Industrial Engineering
Issue Date
1999
Language
ENG
Citation

26th International Conference on Computers and Industrial Engineering, pp.453457 -

URI
http://hdl.handle.net/10203/6577
Appears in Collection
KSIM-Conference Papers(학술회의논문)

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