광고크기,지면선호,소비자 특성과 신문광고효과간의 상관성에 대한 실증적 탐구An Empirical Analysis of the Newspaper - Ad Recognition As Affected by Ad Size and News Preference
- Publisher
- 한국소비자학회
- Issue Date
- 1991-03
- Language
- Korean
- Citation
소비자학연구, v.2, no.2, pp.84 - 91
- ISSN
- 1226-282X
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
- There are no files associated with this item.
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