DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Jae-Kyeong | ko |
dc.contributor.author | Kim, Chang-Kwon | ko |
dc.contributor.author | Kim, Soung-Hie | ko |
dc.date.accessioned | 2013-02-25T16:05:02Z | - |
dc.date.available | 2013-02-25T16:05:02Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 1993-08 | - |
dc.identifier.citation | JOURNAL OF THE KOREAN OPERATIONS RESEARCH AND MANAGEMENT SCIENCE SOCIETY, v.18, no.2, pp.183 - 203 | - |
dc.identifier.issn | 1225-1119 | - |
dc.identifier.uri | http://hdl.handle.net/10203/63414 | - |
dc.description.abstract | One of the most difficult and time-consuming stages in the development of the knowledge-based system is a knowledge acquisition. A splitting algorithm is developed to infer a rule-tree which can be converted to a rule-typed knowledge. A market segmentation may be performed in order to establish market strategy suitable to each market segment. As the sales data of a product market is probabilistic and noisy, it becomes necessary to prune the rule-tree-at an acceptable level while generating a rule-tree. A splitting algorithm is developed using the pruning measure based on a total amount of information gain and the measure of existing algorithms. A user can easily adjust the size of the resulting rule-tree according to his(her) preferences and problem domains. The algorithm is applied to a market segmentation problem of a medium-large computer market. The algorithm is illustrated step by step with a sales data of a computer market and is analyzed. | - |
dc.language | English | - |
dc.publisher | The Korean Operations and Management Science Society | - |
dc.title | Splitting Algorithm Using Information Gain for a Market Segmentation Problem | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.citation.volume | 18 | - |
dc.citation.issue | 2 | - |
dc.citation.beginningpage | 183 | - |
dc.citation.endingpage | 203 | - |
dc.citation.publicationname | JOURNAL OF THE KOREAN OPERATIONS RESEARCH AND MANAGEMENT SCIENCE SOCIETY | - |
dc.contributor.localauthor | Kim, Soung-Hie | - |
dc.contributor.nonIdAuthor | Kim, Jae-Kyeong | - |
dc.contributor.nonIdAuthor | Kim, Chang-Kwon | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.