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College of Business(경영대학)Graduate School of Management((구)테크노경영대학원)KGSM-Theses_Master(석사논문)

마케팅實踐을 위한 機能部署간 統合에 관한 事例硏究A case study on crossfunctional integration for marketing implementation : with an emphasis on marketing function

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최창환 / Choi, Chang-Hwan
Advisors
한민희researcher; 김영걸researcher; Hahn, Min-Hiresearcher; Kim, Young-Gulresearcher
Description
한국과학기술원 : 테크노경영대학원,
Publisher
한국과학기술원
Issue Date
1998
Identifier
135449/325007 / 000963644
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1998.2, [ vi, 110 p. ]

Keywords

기능부서간 통합; 경계역할이론; 마케팅부서; Marketing implementation; Market orientation; Crossfunctional integration; Boundary spannin role; 마케팅실천; 시장지향화

URI
http://hdl.handle.net/10203/54054
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=135449&flag=dissertation
Appears in Collection
KGSM-Theses_Master(석사논문)
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