경쟁광고 반응을 이용한 시장구조분석Market structure analysis by competitive advertising response
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 테크노경영대학원,
- Publisher
- 한국과학기술원
- Issue Date
- 1997
- Identifier
- 113300/325007 / 000953330
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1997.2, [ i, 61 [3] p. ]
- Keywords
광고경쟁; 시장구조분석; Market structuring; Competition; Advertising
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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