학위논문(석사) - 한국과학기술원 : 경영공학전공, 2002.2, [ [vi], 84, [7] p. ]
합리적 행동 이론; 쿠폰 사용 행동; 인터넷; e-쿠폰; 계획적 행동이론; Theory of reasoned action; Theory of reasoned action; couponing behavior; Internet; e-Coupon
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