Browse "Graduate School of Management((구)테크노경영대학원)" by Author Hahn, Minhi

Showing results 1 to 8 of 8

1
A Comparison of Firm-Based Versus Consumer-Based Market Structure Analysis

Hahn, Minhi, 2000 NFORMS Marketing Science Conference, pp.102 - 103, INFORMS, 2000-06

2
Advertising Models for New Product in the Early Life Cycle with Word-of-Mouth Effect (Refereed Abstract)

Hahn, Minhi, INFORMS Marketing Science Conference, INFORMS, 1984

3
Analysis of Advertising Strategies for a New Product Launch

Hahn, Minhi, Albert Haring Symposium, pp.90 - 110, Kelly School of Business, 1984-04

4
Competitive Intensity and Channel Integration (Refereed Abstract)

Hahn, Minhi, Joint Conference between American Marketing Association and Korean Marketing Association, American Marketing Association and Korean Marketing Association, 1995-05

5
Feedback Effect of Brand Extension on the Family Brand and its Products

Hahn, Minhi, Joint Conference between Society for Consumer Psychology and Korean Marketing Association, Society for Consumer Psychology and Korean Marketing Association, 2003

6
Network externality and future usage of Internet services

Chun, Sung Yong; Hahn, Minhi, TERENA Networking Conference 2007, v.17, no.2, pp.156 - 168, Emerald, 2007-05

7
Re-interpretation of the diffusion model: a microeconomic approach

Park, Sang-June; Hahn, Minhi, INFORMS-KORMS, pp.1065 - 1070, The Korean Operations Research and Management Science Society, 2000-06

8
한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding behavior)현상의 분석

Hahn, Minhi; Kang, Hyunmo; Kim, Dae-Seung, 한국마케팅저널, Vol.11, No.4, pp.21-48, 2010

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