기술수용주기 상의 신제품 마케팅 전략 : PC 산업 사례연구New product marketing strategy on technology adoption life cycle : case study of PC industry
- Advisors
- 김상용researcher; Kim, Sang-Yongresearcher
- Description
- 한국과학기술원 : 테크노경영전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2000
- Identifier
- 158508/325007 / 000983739
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2000.2, [ v, 136 p. ]
- Keywords
마케팅 경쟁력; 마케팅 전략; 신제품 전략; 기술수용주기; Technology adoption life cycle; Marketing strategy; New product
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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