기술수용주기 상의 신제품 마케팅 전략 : PC 산업 사례연구New product marketing strategy on technology adoption life cycle : case study of PC industry
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 김상용 | - |
| dc.contributor.advisor | Kim, Sang-Yong | - |
| dc.contributor.author | 최승범 | - |
| dc.contributor.author | Choi, Seung-Beom | - |
| dc.date.accessioned | 2011-12-27T02:04:30Z | - |
| dc.date.available | 2011-12-27T02:04:30Z | - |
| dc.date.issued | 2000 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=158508&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/53098 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2000.2, [ v, 136 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 마케팅 경쟁력 | - |
| dc.subject | 마케팅 전략 | - |
| dc.subject | 신제품 전략 | - |
| dc.subject | 기술수용주기 | - |
| dc.subject | Technology adoption life cycle | - |
| dc.subject | Marketing strategy | - |
| dc.subject | New product | - |
| dc.title | 기술수용주기 상의 신제품 마케팅 전략 | - |
| dc.title.alternative | New product marketing strategy on technology adoption life cycle : case study of PC industry | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 158508/325007 | - |
| dc.description.department | 한국과학기술원 : 테크노경영전공, | - |
| dc.identifier.uid | 000983739 | - |
| dc.contributor.localauthor | 김상용 | - |
| dc.contributor.localauthor | Kim, Sang-Yong | - |
| dc.title.subtitle | PC 산업 사례연구 | - |
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.