구전정보의 특성과 정보발신자의 지각된 신뢰성, 정보수용자의 관여도가 구전 효과에 미치는 영향에 관한 연구The effect of the character of WOM information, the perceived credibility of the transmitter and the involvement of the receiver on WOM effects
- Advisors
- 현용진researcher; Hyun, Yong-Jinresearcher
- Description
- 한국과학기술원 : 테크노경영전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2010
- Identifier
- 454834/325007 / 020083821
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2010.2, [ viii, 66 p. ]
- Keywords
신뢰성; 구전; 관여; Involvement; Credibility; WOM
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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