DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 현용진 | - |
dc.contributor.advisor | Hyun, Yong-Jin | - |
dc.contributor.author | 이주행 | - |
dc.contributor.author | Lee, Ju-Haeng | - |
dc.date.accessioned | 2011-12-27T01:43:44Z | - |
dc.date.available | 2011-12-27T01:43:44Z | - |
dc.date.issued | 2010 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=454834&flag=dissertation | - |
dc.identifier.uri | http://hdl.handle.net/10203/52848 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2010.2, [ viii, 66 p. ] | - |
dc.language | kor | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | 신뢰성 | - |
dc.subject | 구전 | - |
dc.subject | 관여 | - |
dc.subject | Involvement | - |
dc.subject | Credibility | - |
dc.subject | WOM | - |
dc.title | 구전정보의 특성과 정보발신자의 지각된 신뢰성, 정보수용자의 관여도가 구전 효과에 미치는 영향에 관한 연구 | - |
dc.title.alternative | The effect of the character of WOM information, the perceived credibility of the transmitter and the involvement of the receiver on WOM effects | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 454834/325007 | - |
dc.description.department | 한국과학기술원 : 테크노경영전공, | - |
dc.identifier.uid | 020083821 | - |
dc.contributor.localauthor | 현용진 | - |
dc.contributor.localauthor | Hyun, Yong-Jin | - |
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