DSpace at KOASAS: PREDICTING MEMORY FOR COMPONENTS OF TV COMMERCIALS FROM EEG

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College of Business(경영대학)Graduate School of Management((구)테크노경영대학원)KGSM-Journal Papers(저널논문)

PREDICTING MEMORY FOR COMPONENTS OF TV COMMERCIALS FROM EEG

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Rothschildand, Michael L. / Hyun, Yong Jin researcher

Publisher: UNIV CHICAGO PRESS

Issue Date: 1990-03

Language: English

Citation: JOURNAL OF CONSUMER RESEARCH, v.16, no.4, pp.472 - 478

ISSN: 0093-5301

URI: http://hdl.handle.net/10203/4141

Appears in Collection: MT-Journal Papers(저널논문)

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