DC Field | Value | Language |
---|---|---|
dc.contributor.author | ROTHSCHILD, ML | ko |
dc.contributor.author | QUALHEIM, L | ko |
dc.contributor.author | DEITH, B | ko |
dc.contributor.author | Hyun, Yong Jin | ko |
dc.date.accessioned | 2008-04-24T10:14:48Z | - |
dc.date.available | 2008-04-24T10:14:48Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 1990 | - |
dc.identifier.citation | ADVANCES IN CONSUMER RESEARCH, v.17, pp.785 - 791 | - |
dc.identifier.issn | 0098-9258 | - |
dc.identifier.uri | http://hdl.handle.net/10203/4140 | - |
dc.description.abstract | One of the disadvantages to using recognition as a measure of memory is that scores are often indiscriminantly high because the task is too easy. This paper investigates varying the length of time of exposure during the test, the length of the mask about the test stimulus, the number of exposures to the stimulus and the length of the decay period as variables that might reduce the ceiling effects often associated-with recognition. Data show that controlling test scene length, its interaction with mask length, and decay period can increase the difficulty of the recognition task. | - |
dc.language | English | - |
dc.language.iso | en_US | en |
dc.publisher | ASSN CONSUMER RES | - |
dc.title | CONSTRUCTING A MORE DIFFICULT RECOGNITION TEST FOR TELEVISION COMMERCIAL SCENES | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.citation.volume | 17 | - |
dc.citation.beginningpage | 785 | - |
dc.citation.endingpage | 791 | - |
dc.citation.publicationname | ADVANCES IN CONSUMER RESEARCH | - |
dc.embargo.liftdate | 9999-12-31 | - |
dc.embargo.terms | 9999-12-31 | - |
dc.contributor.localauthor | Hyun, Yong Jin | - |
dc.contributor.nonIdAuthor | ROTHSCHILD, ML | - |
dc.contributor.nonIdAuthor | QUALHEIM, L | - |
dc.contributor.nonIdAuthor | DEITH, B | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.