학위논문(석사) - 한국과학기술원 : 문화기술대학원, 2008.2, [ iv, 70 p. ]
Loss Aversion; Reference Quality; Reference Price; Customer Purchase Decisions; Prospect Theory; 손실회피; 준거품질; 준거가격; 소비자 구매 결정; 전망이론; Loss Aversion; Reference Quality; Reference Price; Customer Purchase Decisions; Prospect Theory; 손실회피; 준거품질; 준거가격; 소비자 구매 결정; 전망이론
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