DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 조대곤 | - |
dc.contributor.author | Moffet Gray, Rory | - |
dc.contributor.author | 로리 모펫 그레이 | - |
dc.date.accessioned | 2024-07-26T19:31:06Z | - |
dc.date.available | 2024-07-26T19:31:06Z | - |
dc.date.issued | 2023 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=1047710&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/321009 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 녹색경영정책프로그램, 2023.8,[vii, 84 p. :] | - |
dc.description.abstract | and (3) market appetite regarding the potential adoption of trust-building technologies (i.e., Blockchain). The findings of this study yield several important exploratory insights. Namely, certain socio-demographic variables demonstrate significant relationships with antecedents of the ‘consumer intention-behaviour gap,’ and scepticism towards brands and the perceived lack of accessible information among consumers play distinct roles in contributing to consumers' hesitance to act on their virtuous intent. Additionally, consumers appear receptive to Blockchain- supported sustainability claims, which leverage the technology’s capacity to facilitate transparent informational exchange in retail environments. By building synthesis between these areas of study, the paper encourages a more holistic understanding of the intention-behaviour gap. It also hopes to accelerate early-stage discussions on potential technology-based solutions to the phenomenon, which may galvanize a ‘green’-shift in the fashion industry by empowering consumers to shop according to their ethical intentions, thus disrupting the status quo. | - |
dc.description.abstract | (2) perceived ability to assess the sustainability claims attached to clothing products | - |
dc.description.abstract | The negative social and environmental impact of textile supply chains has become an increasingly salient topic in global discourse, with regulators and consumers alike vocalising the importance of instituting sustainable reform across the fashion industry. However, while previous studies have echoed that the number of ethically-motivated consumers is growing, the proportion of individuals actively translating their virtuous intent into purchasing behaviour remains low. Various factors, particularly those that subvert the perceived self- efficacy of individuals when making shopping decisions, contribute to this phenomenon. In this context, this study investigates the ‘consumer intention-behaviour gap’ through a series of quantitative analyses using a first- hand socio-demographic-based survey of 394 international participants. In doing so, it builds on extant literature by expanding research in three key areas: (1) consumer receptiveness to separate dimensions of sustainable fashion | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | 소비자 행동▼a사회 인구학적▼a지속 가능성▼a패션▼a윤리적 소비▼a그린워시▼a블록체인▼a신뢰도▼a기업 투명성 | - |
dc.subject | consumer-behaviour▼asocio-demographic study▼asustainability▼afashion▼aethical-consumption▼agreenwashing▼atrust▼aBlockchain technology▼acorporate transparency | - |
dc.title | From aesthetic to ascetic: exploring socio-demographic traits on purchasing behaviour and the value of blockchain technology in the sustainable fashion industry | - |
dc.title.alternative | 지속 가능 패션의 구매 행동에 미치는 소비자 요인과 블록체인 기술의 활용 방안 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :녹색경영정책프로그램, | - |
dc.contributor.alternativeauthor | Cho, Daegon | - |
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