DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 윤여선 | - |
dc.contributor.author | Shin, Hyeonju | - |
dc.contributor.author | 신현주 | - |
dc.date.accessioned | 2024-07-26T19:31:06Z | - |
dc.date.available | 2024-07-26T19:31:06Z | - |
dc.date.issued | 2023 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=1047709&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/321008 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 녹색경영정책프로그램, 2023.8,[iii, 40 p. :] | - |
dc.description.abstract | Growing interests in carbon labeling among corporations and consumers are observed in the marketplace. However, extant research is limited to the effectiveness of carbon label design in conveying carbon-related information. This research investigates the impact of carbon labeling on consumer perceptions, specifically focusing on the influence of product type and consumers’ environment involvement. The survey experiment is conducted using cheesecake as a representative of vice (rich, authentic) and virtue (healthy, low-fat) products. The result shows that the level of environment involvement moderates the effect of carbon labels on each product type. Individuals with high environment involvement respond negatively to carbon-labeled products when a carbon label is attached to a vice product. These findings suggest that the mismatch of carbon labels with pleasure-oriented products may hinder their positive impact on environmentally engaged individuals. By enhancing our understanding of consumer responses to carbon labels, this research contributes to the limited body of knowledge on carbon label’s effectiveness with important implications for companies and policymakers. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | 탄소표지▼a제품유형▼a선한 제품▼a악한 제품▼a환경관여도▼a평가▼a정교화가능성모델▼a일치효과▼a신념▼a녹색속성 | - |
dc.subject | carbon label▼aproduct type▼avice product▼avirtue product▼aenvironment involvement▼aevaluation▼aelaboration likelihood model (ELM)▼amatch-up effect▼alay belief▼agreen attribute | - |
dc.title | Not every green label looks good: The effect of customer’s environment involvement on perception of carbon labeling | - |
dc.title.alternative | 제품군에 따른 탄소표지에 대한 소비자의 인식과 환경관여도의 영향 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :녹색경영정책프로그램, | - |
dc.contributor.alternativeauthor | Yoon, Yeosun | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.