DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Yoon, Yeosun | - |
dc.contributor.advisor | 윤여선 | - |
dc.contributor.author | Chung, Dakyo | - |
dc.date.accessioned | 2022-04-15T07:58:08Z | - |
dc.date.available | 2022-04-15T07:58:08Z | - |
dc.date.issued | 2021 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=949158&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/295086 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 녹색경영정책프로그램, 2021.2,[ii, 31 p. :] | - |
dc.description.abstract | Previous marketing research related to second-hand products have mainly focused on identifying the seller’s motivations | - |
dc.description.abstract | therefore, studies on evaluation of second-hand products from the buyer’s perspective are limited. As a conceptual framework, we use Construal Level Theory to understand the effect of psychological distance on evaluation, especially using spatial distance. Furthermore, this research explores the moderating role of the perceived degree of physical contact. The experiment shows that as the spatial distance between the seller and buyer of second-hand products decreased, the evaluation of the product is increased. However, this effect can be attenuated by the perceived level of physical contact. By showing that the evaluation on the second-hand product can be different depending on the psychological distance and perceived degree of physical contact, this study provides research values in the theoretical evaluation of second-hand literature and suggests strategies for promoting second-hand products, which contributes to the society and the environment. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | psychological distance▼aspatial distance▼aconstrual level▼asecon-hand▼aphysical contact▼aevaluation | - |
dc.subject | 심리적 거리▼a공간적 거리▼a해석 수준▼a중고제품▼a접촉 수준▼a제품 평가 | - |
dc.title | (A) study on the effects of psychological distance on the evaluation of second-hand products | - |
dc.title.alternative | 심리적 거리감이 중고제품 평가에 미치는 영향 연구 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :녹색경영정책프로그램, | - |
dc.contributor.alternativeauthor | 정다교 | - |
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