DC Field | Value | Language |
---|---|---|
dc.contributor.author | Neeman, Zvika | ko |
dc.contributor.author | Ory, Aniko | ko |
dc.contributor.author | Yu, Jungju | ko |
dc.date.accessioned | 2021-06-08T00:10:09Z | - |
dc.date.available | 2021-06-08T00:10:09Z | - |
dc.date.created | 2021-06-08 | - |
dc.date.created | 2021-06-08 | - |
dc.date.created | 2021-06-08 | - |
dc.date.created | 2021-06-08 | - |
dc.date.issued | 2019-09 | - |
dc.identifier.citation | RAND JOURNAL OF ECONOMICS, v.50, no.4, pp.787 - 821 | - |
dc.identifier.issn | 0741-6261 | - |
dc.identifier.uri | http://hdl.handle.net/10203/285575 | - |
dc.description.abstract | We study a model of reputation with two long-lived firms who operate under a collective brand or as two individual brands. Firms' investments in quality are unobserved and can only be sustained through reputational concerns. In a collective brand, consumers cannot distinguish between the two firms. In the long run, this generates incentives to free-ride on the other firm's investment, but in the short run, it mitigates the temptation to milk a good reputation. The signal structure and consumers' prior beliefs determine which effect dominates. We interpret our findings in light of the type of industry in which the firms operate. | - |
dc.language | English | - |
dc.publisher | WILEY | - |
dc.title | The benefit of collective reputation | - |
dc.type | Article | - |
dc.identifier.wosid | 000492741600003 | - |
dc.identifier.scopusid | 2-s2.0-85073819108 | - |
dc.type.rims | ART | - |
dc.citation.volume | 50 | - |
dc.citation.issue | 4 | - |
dc.citation.beginningpage | 787 | - |
dc.citation.endingpage | 821 | - |
dc.citation.publicationname | RAND JOURNAL OF ECONOMICS | - |
dc.identifier.doi | 10.1111/1756-2171.12296 | - |
dc.contributor.localauthor | Yu, Jungju | - |
dc.contributor.nonIdAuthor | Neeman, Zvika | - |
dc.contributor.nonIdAuthor | Ory, Aniko | - |
dc.description.isOpenAccess | N | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordPlus | BRAND EXTENSION | - |
dc.subject.keywordPlus | INFORMATION | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordPlus | SIGNAL | - |
dc.subject.keywordPlus | FIRM | - |
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