(The) impact of smart speaker adoption on mobile application consumption : an empirical study on music streaming platform스마트 스피커의 도입이 모바일 어플리케이션 소비에 미치는 영향 : 음악 스트리밍 플랫폼에 관한 계량적 연구

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dc.contributor.advisorAhn, Jae-Hyeon-
dc.contributor.advisor안재현-
dc.contributor.authorLee, Seungeun-
dc.date.accessioned2021-05-13T19:35:26Z-
dc.date.available2021-05-13T19:35:26Z-
dc.date.issued2020-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=911509&flag=dissertationen_US
dc.identifier.urihttp://hdl.handle.net/10203/284837-
dc.description학위논문(석사) - 한국과학기술원 : 경영공학부, 2020.2,[iii, 19 p. :]-
dc.description.abstractIn this paper, I study how the adoption of a smart speaker which can activate a music streaming application affects music streaming mobile application usage. Using a unique panel data set, adoption of a smart speaker leads to increases in the quantity and probability of mobile music application usage incidence. I used the difference-in-difference technique to analyze a unique panel data set that comprises information on of individuals’ usage histories across various mobile. The results indicate that the adoption of an adoption of a smart speaker is positively associated with quantity and probability of mobile music application usage incidence. On the basis of our findings, I drew implications for the ecosystem of mobile application after the smart device is adopted. Also, I find that the mobile application platform should not just abandon the existed platform and make them incumbent.-
dc.languageeng-
dc.publisher한국과학기술원-
dc.subjectSmart Speaker▼aMusic Industry▼aMobile Application Usage▼aDifference-in-Difference▼aMatching▼aPersistent Effect-
dc.subject스마트 스피커▼a모바일 앱 사용▼a매칭▼a지속 효과▼a음악 스트리밍 플랫폼-
dc.title(The) impact of smart speaker adoption on mobile application consumption-
dc.title.alternative스마트 스피커의 도입이 모바일 어플리케이션 소비에 미치는 영향 : 음악 스트리밍 플랫폼에 관한 계량적 연구-
dc.typeThesis(Master)-
dc.identifier.CNRN325007-
dc.description.department한국과학기술원 :경영공학부,-
dc.contributor.alternativeauthor이승은-
dc.title.subtitlean empirical study on music streaming platform-
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