DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Ahn, Jae-Hyeon | - |
dc.contributor.advisor | 안재현 | - |
dc.contributor.author | Lee, Seungeun | - |
dc.date.accessioned | 2021-05-13T19:35:26Z | - |
dc.date.available | 2021-05-13T19:35:26Z | - |
dc.date.issued | 2020 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=911509&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/284837 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 경영공학부, 2020.2,[iii, 19 p. :] | - |
dc.description.abstract | In this paper, I study how the adoption of a smart speaker which can activate a music streaming application affects music streaming mobile application usage. Using a unique panel data set, adoption of a smart speaker leads to increases in the quantity and probability of mobile music application usage incidence. I used the difference-in-difference technique to analyze a unique panel data set that comprises information on of individuals’ usage histories across various mobile. The results indicate that the adoption of an adoption of a smart speaker is positively associated with quantity and probability of mobile music application usage incidence. On the basis of our findings, I drew implications for the ecosystem of mobile application after the smart device is adopted. Also, I find that the mobile application platform should not just abandon the existed platform and make them incumbent. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | Smart Speaker▼aMusic Industry▼aMobile Application Usage▼aDifference-in-Difference▼aMatching▼aPersistent Effect | - |
dc.subject | 스마트 스피커▼a모바일 앱 사용▼a매칭▼a지속 효과▼a음악 스트리밍 플랫폼 | - |
dc.title | (The) impact of smart speaker adoption on mobile application consumption | - |
dc.title.alternative | 스마트 스피커의 도입이 모바일 어플리케이션 소비에 미치는 영향 : 음악 스트리밍 플랫폼에 관한 계량적 연구 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :경영공학부, | - |
dc.contributor.alternativeauthor | 이승은 | - |
dc.title.subtitle | an empirical study on music streaming platform | - |
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