Lords and strangers: Two network contexts of social influence

Abstract

Distinct from general performance indicators, network theory suggests that social reputation is a strong competitive advantage which is closely related to network positions. The social status obtained by utilizing embedded resources in the network positions shapes the characteristics and strategic direction of the organizational group. Along with the concrete theoretical discussion on the relation between reputation and network position, this paper analyzes the network of the DJs in music market and the trolling community. As a result, I suggest two contradictory types of mechanism in terms of high influential position. In addition, I analyze the dynamics between the social identities and reputations within the groups from network perspective.