DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Lee, Woo Hun | - |
dc.contributor.advisor | 이우훈 | - |
dc.contributor.author | Huh, Jung | - |
dc.date.accessioned | 2021-05-11T19:32:03Z | - |
dc.date.available | 2021-05-11T19:32:03Z | - |
dc.date.issued | 2019 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=875255&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/282968 | - |
dc.description | 학위논문(석사) - 한국과학기술원 : 산업디자인학과, 2019.8,[v, 56 p. :] | - |
dc.description.abstract | Interactive public service advertisements (PSA) have been suggested to promote engagement of the public. However, there is a lack of research and limited approach, putting viewers in the third-person view. To explore interactive PSA and its potential values, the paper takes the strategies of the serious game, which puts the user in the victim's point of view, by mapping the audience's body movement to that of virtual characters in PSA. Under the three scenarios of domestic child abuse, secondhand smoking, and animal cosmetic experiment, the paper designed embodied interactive PSAs in the context of in-front-of the display, where subtle, medium, and strong embodiment is applied. The developed PSA created based on the designer workshop and through iterations, examines the impact on the participant's cognitive and behavior change. The paper states the influence of characteristics of the PSA topic and its subject, human or non-human, on participant's empathic experience. The research examines the potential of subtle embodiment and suggestions on design considerations to increment the effect, especially empathy, of the embodied interactive PSA. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | Interactive public service advertisement▼aempathic experience▼aavatar posture mapping▼aembodied interaction▼akinetic interaction | - |
dc.subject | 인터렉티브 공익광고▼a공감 경험▼a아바타 포스처 매핑▼a임바디드 인터렉션▼a키네틱 인터렉션 | - |
dc.title | Impact of empathy of mapping the audience’s body posture on virtual character in interactive public service advertisement | - |
dc.title.alternative | 관람자의 신체 움직임을 가상 캐릭터에 매핑하는 인터랙티브 공익 광고 디자인의 공감 효과 연구 | - |
dc.type | Thesis(Master) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :산업디자인학과, | - |
dc.contributor.alternativeauthor | 허정 | - |
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