DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jeon, Hyori | ko |
dc.contributor.author | Shin, Yonghee | ko |
dc.contributor.author | Choi, MunKee | ko |
dc.contributor.author | Rho, Jae Jeung | ko |
dc.contributor.author | Kim, Myung Seuk | ko |
dc.date.accessioned | 2011-08-24T04:38:26Z | - |
dc.date.available | 2011-08-24T04:38:26Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 2011-02 | - |
dc.identifier.citation | ETRI JOURNAL, v.33, no.1, pp.110 - 120 | - |
dc.identifier.issn | 1225-6463 | - |
dc.identifier.uri | http://hdl.handle.net/10203/24982 | - |
dc.description.abstract | As information technology rapidly develops and the period required to enter new technology shortens, there emerges a wide variety of alternatives for consumers. When there are many alternatives in the market, users choose after making comparisons. This process of making comparisons is our research key. We established a research model to find a mixed effect that comes from new attitudes to technology adoption and alternative's continuous usage intention. The effect is revealed through a relative attractiveness (RA) factor to explain a user's process of comparison. We empirically test our research model in the new media services, such as mobile TV, web TV, and mobile IPTV. According to our research results, a continuous usage intention of an existing technology is an important factor to explain the adoption of a new technology. So, the contribution of our research is in finding a role for the RA factor in research in new technology adoption. | - |
dc.language | English | - |
dc.language.iso | en_US | en |
dc.publisher | ELECTRONICS TELECOMMUNICATIONS RESEARCH INST | - |
dc.subject | INFORMATION-TECHNOLOGY USAGE | - |
dc.subject | SYSTEM CHARACTERISTICS | - |
dc.subject | PERCEIVED USEFULNESS | - |
dc.subject | ACCEPTANCE | - |
dc.subject | BEHAVIOR | - |
dc.subject | TAM | - |
dc.subject | STANDARDIZATION | - |
dc.subject | DETERMINANTS | - |
dc.subject | PERSPECTIVE | - |
dc.subject | EXPERIENCE | - |
dc.title | User Adoption Model under Service Competitive Market Structure for Next-Generation Media Services | - |
dc.type | Article | - |
dc.identifier.wosid | 000287278200014 | - |
dc.identifier.scopusid | 2-s2.0-79951716411 | - |
dc.type.rims | ART | - |
dc.citation.volume | 33 | - |
dc.citation.issue | 1 | - |
dc.citation.beginningpage | 110 | - |
dc.citation.endingpage | 120 | - |
dc.citation.publicationname | ETRI JOURNAL | - |
dc.contributor.localauthor | Choi, MunKee | - |
dc.contributor.localauthor | Rho, Jae Jeung | - |
dc.contributor.nonIdAuthor | Jeon, Hyori | - |
dc.contributor.nonIdAuthor | Shin, Yonghee | - |
dc.contributor.nonIdAuthor | Kim, Myung Seuk | - |
dc.description.isOpenAccess | Y | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | Mobile IPTV | - |
dc.subject.keywordAuthor | mobile TV | - |
dc.subject.keywordAuthor | DMB | - |
dc.subject.keywordAuthor | Web TV | - |
dc.subject.keywordAuthor | extended technology adoption model | - |
dc.subject.keywordAuthor | continuous usage intention | - |
dc.subject.keywordPlus | INFORMATION-TECHNOLOGY USAGE | - |
dc.subject.keywordPlus | SYSTEM CHARACTERISTICS | - |
dc.subject.keywordPlus | PERCEIVED USEFULNESS | - |
dc.subject.keywordPlus | ACCEPTANCE | - |
dc.subject.keywordPlus | BEHAVIOR | - |
dc.subject.keywordPlus | TAM | - |
dc.subject.keywordPlus | STANDARDIZATION | - |
dc.subject.keywordPlus | DETERMINANTS | - |
dc.subject.keywordPlus | PERSPECTIVE | - |
dc.subject.keywordPlus | EXPERIENCE | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.