DC Field | Value | Language |
---|---|---|
dc.contributor.author | Huh, Young Eun | ko |
dc.contributor.author | Vosgerau, Joachim | ko |
dc.contributor.author | Morewedge, Carey K. | ko |
dc.date.accessioned | 2017-09-25T05:14:29Z | - |
dc.date.available | 2017-09-25T05:14:29Z | - |
dc.date.created | 2017-09-12 | - |
dc.date.created | 2017-09-12 | - |
dc.date.created | 2017-09-12 | - |
dc.date.issued | 2016-12 | - |
dc.identifier.citation | JOURNAL OF MARKETING RESEARCH, v.53, no.6, pp.1034 - 1049 | - |
dc.identifier.issn | 0022-2437 | - |
dc.identifier.uri | http://hdl.handle.net/10203/226048 | - |
dc.description.abstract | Eating a food reduces the desire to eat more of that food. General-process theories of motivation posit that eating a food also increases the motivation to eat other foods-an effect known as cross-stimulus sensitization. The authors propose that eating a food selectively sensitizes consumers to its complements rather than to all foods. Eating a food activates a goal to consume foods that consumers perceive to be well paired with the consumed food. In five experiments, imagined and actual consumption of a food sensitized participants to complementary foods but not to unrelated or semantically associated foods. These findings suggest that cross-stimulus sensitization is more specific and predictable than previously assumed. The authors identify goal activation as the process through which cross-stimulus sensitization occurs and can be instilled. | - |
dc.language | English | - |
dc.publisher | AMER MARKETING ASSOC | - |
dc.subject | VARIETY-SEEKING BEHAVIOR | - |
dc.subject | SENSORY-SPECIFIC SATIETY | - |
dc.subject | EATING BEHAVIOR | - |
dc.subject | SATIATION | - |
dc.subject | HUNGER | - |
dc.subject | MEMORY | - |
dc.subject | REWARD | - |
dc.subject | LEVEL | - |
dc.subject | CUES | - |
dc.subject | HABITUATION | - |
dc.title | Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements | - |
dc.type | Article | - |
dc.identifier.wosid | 000389698900010 | - |
dc.identifier.scopusid | 2-s2.0-85015435112 | - |
dc.type.rims | ART | - |
dc.citation.volume | 53 | - |
dc.citation.issue | 6 | - |
dc.citation.beginningpage | 1034 | - |
dc.citation.endingpage | 1049 | - |
dc.citation.publicationname | JOURNAL OF MARKETING RESEARCH | - |
dc.identifier.doi | 10.1509/jmr.12.0240 | - |
dc.contributor.localauthor | Huh, Young Eun | - |
dc.contributor.nonIdAuthor | Vosgerau, Joachim | - |
dc.contributor.nonIdAuthor | Morewedge, Carey K. | - |
dc.description.isOpenAccess | N | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | sensitization | - |
dc.subject.keywordAuthor | habituation | - |
dc.subject.keywordAuthor | motivation | - |
dc.subject.keywordAuthor | goal priming | - |
dc.subject.keywordAuthor | food consumption | - |
dc.subject.keywordPlus | VARIETY-SEEKING BEHAVIOR | - |
dc.subject.keywordPlus | SENSORY-SPECIFIC SATIETY | - |
dc.subject.keywordPlus | EATING BEHAVIOR | - |
dc.subject.keywordPlus | SATIATION | - |
dc.subject.keywordPlus | HUNGER | - |
dc.subject.keywordPlus | MEMORY | - |
dc.subject.keywordPlus | REWARD | - |
dc.subject.keywordPlus | LEVEL | - |
dc.subject.keywordPlus | CUES | - |
dc.subject.keywordPlus | HABITUATION | - |
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