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The impacts of media type, placement and exposure type on attitudes towards advertisements on mobile devices Park, Eunil; Ohm, Jay Young, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.12, no.2, pp.160 - 176, 2014 |
문맥과 노출 수준이 인터넷 광고 효과에 미치는 영향 = The effect of the internet ad as affected by the context and the level of ad exposurelink 최현식; Choi, Hyun-Sik; et al, 한국과학기술원, 2010 |
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