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Showing results 1 to 10 of 10

1
A choice-based multi-product diffusion model incorporating replacement demand

Jun, Duk Bin; Kim, Il Jung, TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, v.78, no.4, pp.674 - 689, 2011-05

2
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Kim, Ji-Hern; Hyun, Yong-Jin, INDUSTRIAL MARKETING MANAGEMENT, v.40, no.3, pp.424 - 438, 2011-04

3
Audio and Visual Analytics in Marketing and Artificial Empathy

Lu, Shasha; Kim, Hye-Jin; Zhou, Yinghui; Xiao, Li; Ding, Min, FOUNDATIONS AND TRENDS IN MARKETING, v.16, no.4, pp.422 - 493, 2022

4
Customer resistance to churn in a mature mobile telecommunications market

Kim, Seungyeon; Chang, Younghoon; Wong, Siew Fan; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.18, no.1, pp.41 - 66, 2020-01

5
Factors affecting e-book reader awareness, interest, and intention to use

Jung, Jaemin; Chan-Olmsted, Sylvia; Park, Bellnine; Kim, Youngju, NEW MEDIA & SOCIETY, v.14, no.2, pp.204 - 224, 2012-03

6
Forecasting 3G mobile subscription in China: A study based on stochastic frontier analysis and a Bass diffusion model

Lim, Jin-Yang; Nam, Chan-gi; Kim, Seong-Cheol; Rhee, Hong-Jai; Lee, Eue-Hun; LEE, Hong-Kyu, TELECOMMUNICATIONS POLICY, v.36, no.10-11, pp.858 - 871, 2012-11

7
Impact of Charging Strategy on e-Loyalty: Failure Case of a Korean Portal Site

Lee, Jong-Tae; Park, Myeong-Cheol; Choe, Young-Chan; Moon, Jung-Hoon, INFORMATION-AN INTERNATIONAL INTERDISCIPLINARY JOURNAL, v.14, no.8, pp.2655 - 2668, 2011-08

8
Integration of firms resource and capability to implement enterprise CRM: A case study of a retail bank in Korea

Kim, Hyung-Su; Kim, Young-Gul; Park, Chan-Wook, DECISION SUPPORT SYSTEMS, v.48, no.2, pp.313 - 322, 2010-01

9
Inter-type differences in store personality between department stores, hypermarkets, and mobile commerce

Suh, YongGu; Kim, Eunhye; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.17, no.1, pp.60 - 81, 2019-01

10
Optimal pricing, EOL (end of life) warranty, and spare parts manufacturing strategy amid product transition

Kim, Bowon; Park, Sangsun, EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, v.188, no.3, pp.723 - 745, 2008-08

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