Impact of Charging Strategy on e-Loyalty: Failure Case of a Korean Portal Site

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ABC, a Korean Web-service provider, tried to make its users pay to use its service but gave up after one year. This study studies the effects of the strategic changes on user's loyalty via the ABC case why the survey participants had kept using the charging service and still used the site after one year. This study proves that a user's age and frequency of use of the site in a week should be considered as significantly important factors when the web portal sites plan the strategic changes. This study result can be an important reference to design Internet business models.
Publisher
INT INFORMATION INST
Issue Date
2011-08
Language
English
Article Type
Article
Keywords

INTERNET; SERVICE; QUALITY; PRICE; COSTS

Citation

INFORMATION-AN INTERNATIONAL INTERDISCIPLINARY JOURNAL, v.14, no.8, pp.2655 - 2668

ISSN
1343-4500
URI
http://hdl.handle.net/10203/251055
Appears in Collection
MG-Journal Papers(저널논문)
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