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Browse "College of Business(경영대학)" by Subject FMCG▼aHMR▼aSales▼aMarket Share▼aPoint of Sales▼aScanner Panel Data▼aPanel Data Analysis

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FMCG기업 시장 결과 지표에 영향을 미치는 소비자 구매 행동 요인 실증 분석 : 가정편의식(HMR)을 중심으로 = (An) empirical analysis of consumer purchasing behavior factors affecting market outcome indicators of FMCG Firms : focused on home meal placement (HMR)link

임홍택; 김영걸; et al, 한국과학기술원, 2018

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